Fueling Africa, one kitchen at a time.
Pastures Hub is a tech-enabled fresh produce distribution company building the digital and physical backbone of Africa's food supply chain.
A reliable fresh food network for Africa.
To build the most reliable and scalable fresh food distribution network in Nigeria and across Africa — creating value for farmers, consumers, and investors alike.
Farm to table, made simple.
To make fresh farm produce affordable, accessible, and sustainable — directly from farm to table.
150+
Farmers aggregated
60+
Food business
7
Cities served
100%
Fresh, Quality Produce
The values that drive every delivery.
Agile
We move quickly and adapt to changing needs.
Customer-Centric
Our customers are at the heart of every decision we make.
Trust
We are committed to transparency, consistency, and reliable service.
Our journey
- ●
2022
Pastures launched
- ●
2023
Pivoted to B2B HoReCa supply
- ●
2024
Integrated climate control storage hubs
- ●
2025
Scaled to 7 cities, 60+ outlets
- ●
2026
Expanding capacity deepening infrastructure
Leadership & Advisors
A team with the operational depth and strategic vision to scale Africa's fresh food supply.
Chioma Imemba
Founder / CEO
Oladamola Soares
Co-Founder / COO
Dr. Valentine Obi
Advisor — Founder, eTranzact
Prince Ojeabulu
Advisor — Founder, Ecowaka
Andrew Rugasira
Advisor — Founder, Good African Coffee